Selfish reasons to get to know your customer

There are many good reasons to get to know your customers, including tailoring your service and making them more likely to give you feedback, but I added one to the list yesterday.

I had a perfectly achievable list of things to do, except that I wasn't aware that one of my contacts at a particular client was leaving at the end of the week and was going to hand over to his boss, on the fly, while a number of loose ends were still being tied up, which ended up taking quite some time and many emails while everyone involved was brought up to speed.

Thankfully no deadlines were missed, but it's always nice to know in advance when there will be demands on your time as a supplier to a new contact person.